HTC has pushed out an Alexa app for the latest HTC U11 smartphone; this is the first time that AMazon's smart digital assistant is available on a phone like Google Assistant and Siri.
The Huawei Mate 9, that launched last November was actually the first smartphone to add Alexa integration, but on the Huawei's phone, the Alexa app had to be opened manually by its user, meaning there was no voice activation to make the assistant accessible from anywhere.
The Alexa app from Amazon has been out for some time on iOS and Android, it only works in combination with another device like an Echo speaker.
The HTC U11 owners are the first to be able to use Alexa as an integrated digital assistant on their smartphones. If you do have a HTC handset head over to the HTC Alexa page n the Google Play store to find your free download, it is only in the US for now, but HTC says localised versions are on the way.
There is no doubt that these assistant apps will grow in the scope and capability in the year ahead. Apple has another slew of Siri updates planned for iOS 11 later this year, including visual suggestions and more natural-sounding voices.