You might have noticed some photographers talking about VERO, but if not, you are not alone. The app has been all over social media this week and might be worth downloading...
But what is VERO? Basically, if Facebook and Instagram had to get a technical baby, you would get VERO, but the best part about the app is that it has no algorithms or ads. Surprisingly enough the app has been around since 2015, but only recently gained some more popularity.
News social media apps can be awesome, but they can also be a little lonely at first (especially if the key members of your squad are slow to join).
The app was created by Ayman Hariri because of his frustration with the user experience of Facebook and Twitter. VERO, on the other hand, was designed to break up your followers into four categories: follower, acquaintance, friend and close friend. When you share something on the social platform, you can then select which level of friends you want to be able to see the posts.
The app is simple, your feed is always organised by post times in reverse chronological order, with no advertisements allowed. VERO will make money in a few different ways. The company will eventually charge a yearly subscription fee, which is rumoured to be around $5. VERO also will charge a transaction fee on any “Buy Now” posts. So, a business will be able to offer products to their followers that customers can pay for directly through VERO. VERO will then keep a transaction fee on all payments made through its app.
The fact that VERO offers no advertisement and no algorithm makes sense for business owners, who feel Facebook has blocked users from their business pages. They are offering free subscriptions for life for their first 1,000,000 users, so if you are considering giving this new platform a shot, now is the time.