The Nike app offers everything from shopping to training and coaching. The Nike+ Run Club app focuses on the health and fitness side, allowing users to track their runs, download workout plans and post your results on a social platform. But Nike has now stepped it up with a new feature called "NikePlus Unlocks" which rewards users for their workouts and more. The benefits are being sponsored by Nike's partners, Apple, Headspace and ClassPass. Although these rewards have been available for members, there have been a limited amount and variation of rewards which Nike is aiming to improve.
Buying products from the online Nike store will give the user four months of free Apple music, and workouts can unlock exclusive playlists on the Apple platform. Headspace, the meditation and wellness app will reward users with exclusive playlists, membership discounts and exercise guides. ClassPass, a fitness app that gives you access to fitness and yoga classes at designated gyms and studios, will reward users with credits when they purchase Nike products to boost membership. Members will also be able to unlock exclusive products or products in a specific colour that is not sold in stores, as well as discounts for the entire month of your birthday!
Rewards will be tailored to the person's purchase history on the Nike app perfect for their audience who are always hungry for the latest products.