VIDEO: 5 APPS THAT ARE ABSOLUTELY KILLING THEIR MARKETING STRATEGY

The competition for good apps is seriously tough in this day and age when apps are changing the way we do things in our daily life. It's not just about the app anymore, it also about the way the app is marketed. The well-known games and apps have absolutely crushed the marketing space, which means that almost everyone knows their name. An important aspect to consider is also getting the timing of the marketing right because the app in question needs to have a plan in order to progress. These 5 apps are absolutely crushing their marketing strategy!

1. Minecraft – Although Minecraft has created a name for itself outside of the social media world, the team have used YouTube to keep the game relevant and continually increase it's following. YouTube provides a great way for an app to interact with its users and make players aware of live events. Minecraft has created it's own YouTube channel called Mojang that even allows players to ask questions and get behind the scenes information on new updates and events.
   
   
2. Lumosity – The Lumosity team has taken a different path and taken over the Google+ scene and since there aren't many users who actually populate the site, it seems they have taken over. They use the opportunity to post information about the app itself, pictures and fact which tend to get a lot of attention.
   
   
3. Fitbit – Despite the arguments surrounding the best fitness brand, Fitbit has broken through the competitive boundary and has made a name for itself amongst Garmin and Polar. Among a growing fitness fan base, it is not an easy feat to get media attention, however, the easiest way to get the fit community to take a second look at your product is by creating a blog. Fitbit has included a mixture of exercise tips, food recipes, supplement tips and success stories. Their blog manages to get the target audience encapsulated and hots the nail on the head.
   
   
4. Clash of Clans – All those annoying game requests you receive from your Facebook friends can be blamed on Clash of Clans who have made themselves famous due to their Facebook presence. Their page even makes space for fan art which encourages an interactive platform for users.
   
   
5. Runtastic – Runtastic has taken advantage of those Pintrest fiends who love to DIY anything they can get their hands on. From recipes, to exercise, their boards cover it all. Of course, it is all aimed at women due to the lack of men that populate Pintrest.

These marketing strategies are so good that you don't even realise that the app is marketing itself and it just catches the attention of the reader enough to click on the link or read that article.

Subtlety is an art!