Instagram has been showing ads in its Stories since March 2017, all the better to get your attention even more. It has been pretty obvious they are ads, they are often pre-produced clips that were obviously shot and edited with professional equipment. Now Instagram decided to make those ads look a lot more like the ones you and your friends create. That's because Instagram is now allowing advertisers to use the native Instagram Stories camera in ad creation.
It basically means that once in a while you might see an ad in your Stories feed that uses the same camera filters and tags that you use. There will still be a sponsored tag at the top left, but since the ad looks like any other Story, you will probably be less likely to tap past it.
Instagram's Stories has been a huge success for the photo-sharing site this past year, and it has over 250 million daily users, and more than 50 percent of businesses have created an ad story in the past 30 days. Overall it is great idea if these company's are selling cool products, but otherwise, people will start to realise and might end up skipping through the content.
If you do not know what Instagram Stories are, WHERE HAVE YOU BEEN? (the video below explains it.)
Let us know what you think about the Instagram Stories update in the comment section below...