Who needs imagination when we have augmented reality. Audi has released a new AR smartphone application that is triggered by their TV commercials. The app brings the company's cars out of the screen and into your living room or driveway.
According to the company, the Audi Quattro coaster AR application "recognises" specific Audi TV commercials. If the right commercial is playing, it will then trigger a series of AR events. As the commercial plays, the app will show one of four Quattro-powered cars bursting out of the screen and rocket directly into your living room or driveway. If you are simply admiring an AR model of an Audi and you wish to see more, well the app has got you covered. It lets you shrink the vehicles down to matchbox size and create Hot Wheels style track for them to zip around on.
The Quattro coaster app was created by Audi Norway in conjunction with Norwegian creative agency POL Oslo.
"To achieve a seamless transition from the TV ad to Augmented Reality we use computer vision to detect the Quattro coaster TV ad. Then, we sync and position the augmented content on the screen. What’s interesting is that the car remains in the room even after the ad has ended. Apples ARKit gives us the freedom to tell new types of stories, which can effortlessly span over several mediums." explains Anna Adamson, a producer on the project.
Have a look at the video below to see the Audi App in action:
Audi quattro coaster AR from POL on Vimeo.