Hinge has set out on a mission to reduce unnecessary heartbreak in the online dating world. Hinge is a dating app which matches users to other users based on mutual friends. This means that the app does require the user to connect with Facebook in order to assess their mutual friends. The app is geared towards starting relationships instead of growing the hook-up culture associated with other dating apps.
Even though the emphasis is on growing relationships, ghosting is still a common problem. Ghosting is a sudden exit of a relationship or abrupt end in communication without any warning. However, the Hinge team conducted some research which showed that a lot of ghosters simply forget to reply or simply get distracted or busy, which seems pretty harmless. Hinge has now released a new feature to cater to these innocent ghosters to remind them that they haven't replied to an ongoing conversation, it's called "Your Turn". The new feature attempts to remove the awkwardness of the situation and helps users to decipher between ghosters who simply forgot or those who just aren't interested.
The feature also allows users to clean up their inbox to hide a match that didn't work out in order to keep the interested matches or potential relationships at the top of the user's inbox list. Although there is no way to eliminate ghosting altogether, it reduces the chance of a forgetful match from forgetting to respond.
