For the first time, the Tinder dating app has become the top-grossing app in Apple's online shop – topping popular apps like Netflix, Pandora and hit mobile games like 'Clash Royale'.
According to rankings posted online by market data firm App Annie on Friday, Tinder now wears the crown as the top money-making app on the Apple App Store! Tinder made its debut 5 years ago and allows people to swipe left or right on profiles to indicate those they see as potential date partners.
Tinder's rise to the top came quickly after announcing the worldwide roll-out of a new 'Gold' service this week, which includes features including the ability of subscribers to see who out there has 'liked' them. Tinder Gold has been described as a 'members-only service, offering our most exclusive features: Passport, Rewind, Unlimited Likes, five Super Likes per day' and more!
"Think of it as your personal Swipe Right concierge – available 24/7 – bringing all of your pending matches to you," said Tinder. "Now you can sit back, enjoy a fine cocktail and browse through profiles at your leisure."
Tinder Gold was said to be available to Android-powered smartphones in a month or so and made its debut at $4.99 a month.
The Tinder 'Plus' subscription service was introduced in 2015, and freed users of a daily cap on the number of 'swipes' they have to pursue ad revenue.
Owned by a Match Group subsidiary of IAC/InterActiveCorp, Tinder boasts about 50 million users and is reported to be valued at several billion dollars!
Watch the video to find out more about Tinder Gold, and how it pushed the dating app to the top of the charts!